Marketing to the Unconscious Mind And How to Influence Behaviour

“Everything you do affects the emotional state of your customer.   Everything you do determines what your customer believes about your organisation” - Shelle Rose Charvet I recently attended a course hosted by NLP Dynamics on Language and Behavioural Profiling (The...

What You Need to Know About Credit Card Acceptance

Customers are enamored with plastic. And with the correct approach, you can position your business to tap into this enormous and lucrative market. That said, from customer service to payment security and integration, there are several standards that should guide your...

You’re Marketing Me Crazy!

Does the thought of sitting down and working on your business marketing make you feel queasy?  Marketing is so broad that, if you try and tackle everything at once, it can quickly become overwhelming. This means you will either: won’t do anything at all or you’ll try...

A Consultant, a Mentor and a Coach walk into a bar…

We often get asked by our clients and prospects the differences between a consultant, a coach, and mentor? And which one is relevant to their current need/s, so we have written this blog post to help you. The Consultant A Consultant is a professional who provides...

Set Your Goals! Take The Leap! Turning Your Dreams into Reality

“If you don't know where you are going, any road will get you there” The key point in Lewis Carroll’s quote is, move forward!  It doesn’t matter, which route you take as long as you make the first move and keep moving because a goal without a deadline is just a dream....

7 FREE Business Apps for Startups

When starting a new business, there are many things you need to take into consideration. What accounting package shall I use?  Do I need a customer database (CRM)? amongst others. It can be overwhelming as well as expensive if you don’t take the time to think about...

6 Marketing Tips for Non-Marketers

In this month's blog, we've revisited a classic, filled with tips for Non-Marketers, written by our content marketing partners, Marketing Fusion.  The full article can be found here. Have you built your business via recommendations and long-standing reputation?  Then...

Follow Your Instinct. Follow Your Gut!

Have you ever made a decision in which others have told you “you’re mad” or “you’re making the biggest mistake of your life”, yet every fibre in your body (your gut) is telling you it’s the right decision? The odds may be stacked against you but physically and...

Congratulations, you’re a Marketer, now what?

Pat yourself on the back, for not only graduating but for choosing a career in marketing. Some of you will be thinking that running the marketing department is the next logical step in your career.  I mean, you’ve passed your exams, surely with all this theory you’ve...