Plan your marketing activity if you want to succeed.
When clients approach us to work with them, the first question we ask is ‘what are your company goals?’ and ‘what are you trying to achieve?’ (as well as several other fact-finding questions even before we can think about making recommendations).
We’ve come across several forums where business owners/managers are looking for an easy route to reach their goals or fix their problems. We’re not judging, if someone offered you a quick fix wouldn’t you try it?
So, here’s the problem we’re finding: quick fixes usually don’t work. In fact, we’ve found that it could cost you more in the long term.
If you’re not willing to invest your time and money in your business then why bother?
If you work slowly but constantly on a project you’re more likely to succeed than if you work fast for a while but then don’t continue.
“Direction is so much more important than speed. Many are going nowhere fast.”
What does this mean in marketing terms? Try not to leave your planning until the last minute and don’t rush into ‘doing’ marketing because you feel you should. Plan your marketing activity,
If you’re unsure then ask for help from a qualified professional.
- Have a strategy and make sure it’s written down, in fact stick it on your wall to remind you of your priorities.
- Who are you targeting? Try and be as specific as possible.
- Planning to use Social Media for your business? Why not try conquering one channel and then expand (if required).
- Planning an event? Aim to pre-plan 6 months before or if you’re super organised and know for certain an event will take place then 10-12 months. If you need help to source a venue then why not try a venue finding service company. We recommend Zanna Events; they offer a FREE venue finding service and their customer service is great!
- If you’re planning to send out gifts or cards to your clients at Christmas then why not get started in August/September (you may be able to negotiate a bargain price). Same applies to organising your Christmas party!
As Theodore Roosevelt said, “Nothing worth having was ever achieved without effort”. Is your business worth the effort?
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Article image by matea2506